first_img Howard Lake | 7 October 2003 | News AMA beats NCDL’s current agency in dog sponsorship campaign About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AMA Charity Services has “doubled the conversation rate” achieved by NCDL’s incumbent agency.In response to limited results for their Dog Sponsorship Campaign, the National Canine Defence League (NCDL) ran a test with two contact centres; AMA Charity Services Ltd and their incumbent agency.The test was run over two weeks and AMA says it managed to double the conversion rate achieved by the incumbent. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img  47 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AMA say the success was due to a range of factors including informative product training by NCDL; their technology; regular input from, and feedback to, NCDL throughout the campaign; their ability to e-mail details of a selection of dogs available for sponsorship to prospective donors; “clever scripts” and full script training; and prompt follow-up with comprehensive material.As a result NCDL have appointed AMA Charity Services Ltd to handle their call -centre business. Tagged with: Consulting & Agencies Individual giving Research / statisticslast_img read more