Multitray Liu Qiangdong micro-blog this year zouhuorumo mouth marketing


Liu Qiangdong ranked in August 15th Sina micro-blog celebrity influence list first

Sina Technology Tracy

August 14, 2012, Liu Qiangdong declared war on Suning micro-blog, micro-blog released a total of 11, the cumulative forward and nearly 680 thousand comments, the next 15 days, Liu Qiangdong is the micro-blog as a command of the battlefield of Suning, and Sina micro-blog first appeared with celebrity influence ranking in August 15th.


2010 is the beginning of micro-blog quietly popular, although Liu Qiangdong, like other companies like CEO, opened a micro-blog account, but he almost did not use. The reason is no time, and do not understand the meaning of micro-blog.

Liu Qiangdong’s first micro-blog was released in April 2010, the content is about how the rapid development of platform retailers, but the reaction is not particularly enthusiastic. A turning point is at the end of 2010, the Jingdong "sell refurbished machines pornographic incident, this is the first time since the development of Jingdong have big market department to deal with public relations crisis, very hasty, it makes Liu Qiangdong very anxious.

in many media, peer recommendation, Liu Qiangdong began to consider the use of micro-blog PR, he bursts of three micro-blog, the first is to emphasize the Jingdong Chuanhuo channel will not have the problem, if there is a problem then is to send users razor, such a farce Jingdong who is responsible for the loss, after the central students visit Jingdong to quote the warehouse strict management.

because it received much attention, Liu Qiangdong caused a lot of media follow up in micro-blog word, he will soon occupy the public opinion guiding direction. Although this event finally settle a matter by leaving it unsettled Liu Qiangdong tasted the sweetness, but as CEO back from jumping to the front, not only the rapid reaction, can also according to the progress of the event control media rhythm.

then Liu Qiangdong began to frequent the beginning of micro-blog, he is careful, often ask whether the contents of the appropriate familiar media, central students or industry experts, and sometimes asked why their PR fans not so much. But the master of micro-blog marketing rules, confident Liu Qiangdong can easily become a "social media master".

this change also appeared in response to the media, although with some Mandarin dialects, but Liu Qiangdong has been able to ask a person calmly face log ten media do not stop, not only swing the key topic can timely disclosure of data, become the core of media reports.

this time, who still remember that always slightly shy, will be very serious to write down the main points of the question, and one by one to answer questions from the media, slightly passive Liu Qiangdong

that was in 2009, Jingdong mall has just completed the second round of $21 million financing, just a vertical 3C>


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