recently, social science literature press release of the analysis and forecast of China information situation information (2010) "blue book" (hereinafter referred to as the "blue book"). The "blue book" pointed out that by the end of 2009, about 100 million of Internet users in rural areas. 2007 to 2009, the average annual growth of 71.6% of rural Internet users, far higher than the average annual growth rate of urban Internet users of 34.6%.
rural e-commerce market potential unlimited
pointed out that the "blue book", by the end of 2009, about 100 million of Internet users in rural areas. With the development of agriculture and rural informatization, agriculture, rural e-commerce will enter a period of vigorous development of China’s Internet users of Internet users in rural areas will become the growth of the "main force": on the one hand, the growth rate of Internet users in rural areas far higher than urban users. 2007 to 2009, the average annual growth of 71.6% of rural Internet users, far higher than the average annual growth rate of urban Internet users of 34.6%. On the other hand, the rural Internet penetration rate is much lower than the town, huge growth. The next few years, rural Internet users will become an important source of growth in China’s Internet users, but also the potential of China’s future development of the internet.
The huge potential of the
rural e-commerce market expected, after the largest C2C platform taobao.com Chinese released report shows that although the China consumption TOP10 online shopping city from east to Chinese, a second tier city. However, the fastest growing consumer spending online shopping in the top ten cities, from the central and western cities of the two or three line has played a leading role in the Midwest dynamic. Ten provinces in growth China online shopping consumption in the fastest, the top five provinces are coming from the Yangtze River Delta, Pearl River Delta and Beijing Tianjin region and other traditional economic developed regions, but in Shanxi Province, Henan Province, the Inner Mongolia Autonomous Region, Heilongjiang province and Jilin province. The e-commerce giant of their footsteps from first-tier cities gradually to the two or three line of the city expansion, while the rural e-commerce market, is the next development of the outbreak.
huge demand for rural e-commerce
in recent years, "the watermelon fields" reported because of the traffic, rural It is often seen., lack of information, often have a rich product but does not sell out, resulting in the joy of harvest has also become trouble. And e-commerce, will undoubtedly become a convenient and efficient channels. E-commerce can be a good solution to the problem of agricultural production and market demand docking, the agricultural production of prenatal, postpartum, and many aspects of organic combination. In Qingyan Liu village as the representative of Yiwu "Taobao Cun, Shaanxi Dong Han village development of electronic commerce, no doubt to the development of rural e-commerce confidence.
on the one hand, rural areas have a wealth of specialty, product resources. On the other hand, there is a huge consumer demand in rural e-commerce market. Due to the special natural and social environment, no supermarkets, shopping malls and other large-scale standardized shopping, farmers purchase items compared to the city is very inconvenient, and e-commerce just can make up for this deficiency. The relatively low level of income in rural areas makes people more sensitive to the price of goods, and the