nnovative thinking of large companies disruptive innovation is difficult to succeed



gene innovation is easy to succeed in large companies, disruptive innovation is almost impossible to succeed.

Fan Kai, Internet entrepreneur, founder of JavaEye website

Scott D.Anthony THE NEW "CORPORATE GARAGE" presents an interesting point of view, we are entering a new era of innovation: with the continuous reduction of the cost of innovation and innovation in the threshold of the big company inferior in innovation competitiveness less, those with entrepreneurial awareness inside large companies’ innovative catalyst "the use of corporate resources, scale and brand to make major innovative products and business. And this type of innovation is a small start-up companies VC investment no conditions to achieve, the size of large companies is no longer an obstacle to innovation, but the cornerstone of innovation. Scott cites 4 companies: the case of innovation of medical equipment industry Medtronic, Unilever, FMCG, agriculture and Syngenta IT industry IBM.

for Scott’s point of view, I agree with the summary of the major types of innovative companies, but do not fully agree with the view that now has entered the era of innovation in large companies. I think innovation is divided into two types: gene extension innovation and disruptive innovation, innovation of large companies use their own resources, scale and brand in the "innovation" catalyst under the action of "extension of the gene belongs to the innovation, the innovation is often easier in the corporate environment, another kind of" disruptive innovation "almost impossible in big business success.

What is

‘s gene? Gene refers to a successful company in the process of competition in the field of business competition, in order to adapt to the highly optimized on its own, it is this height optimization and evolution, in order to establish a leading position in this field, it is the gene company can guarantee the advantages of the company in the competitive field, and will become the company to expand into other areas of the disorder, which is from many large companies in the competition can be seen, for example: the Microsoft Corp in the PC software era not in Internet; summon wind and call for rain, Google in the Internet industry with a leader, but lost the social Facebook competition; NOKIA was once the king of feature phone, but the decline in the rise of intelligent mobile phone and mobile internet.


Google at the top of the tide, Wu Jun brilliantly summed up the "gene determination law", that is, the company’s genes determine whether in a new field of achievement. Even the great innovator of Apple Corp, also failed to break the genetic law, although the Apple Corp in the consumer electronics field of hardware and software in the social field invincible, but try Ping products Game Center also suffer a big, just passable, although iCloud has the progress, but has not played out great power.



Leave a Reply

Your email address will not be published. Name and email are required