Starbucks’s success is not unrelated to Hagendasi accurate brand positioning

catering market continues to develop, at the same time, exotic taste has become the mainstream. Today, the Chinese market is indeed undergoing great changes. Previously, as long as it is a foreign brand, or dressed in a foreign brand coat fake foreign devils can be in the Chinese market, unlimited expansion.








"third space" on people’s living space, Starbucks seems to have research. Howard · Schultz has expressed the corresponding space of Starbucks: People’s space is divided into families, offices and other places. The first space is home, the second space is the office.

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