first_imgASA and 19 other farm groups and ag stakeholders have written to President Barack Obama in support of the nomination of Jason Weller to be Chief of the Natural Resources Conservation Service (NRCS).Weller has been serving as Acting Chief since December. In that capacity he attended Commodity Classic at ASA’s request to meet with grower leaders and discuss conservation policy issues.Jason Weller (NRCS photo)The letter states, “…we believe it is important for NRCS and for farmers’ and ranchers’ conservation efforts that his appointment as Chief be finalized as soon as possible. There is much to be done in support of conservation in agriculture and we are ready to work with Mr. Weller to this end.”Weller previously served as Acting Associate Chief for Conservation and as Chief of Staff at NRCS; he also worked for the House Appropriations and Budget Committees.last_img read more

first_imgA new group of farmers took the lead at the National Corn Growers Association (NCGA) this week as fiscal year 2015 begins. ASA congratulates NCGA members who will lead on the action teams and committees this coming year.“We welcome our friends over at NCGA and are looking forward to working with you as we continue to advocate for farmers and the agriculture industry together,” said ASA President Ray Gaesser.Click here for the complete roster of team members.  The action teams and committees will have their first set of meetings in St. Louis in December.last_img read more

first_imgYet again, Krista Colvin lies in a hospital bed awaiting surgery. A year ago, the surgery was to remove her breasts. This time, the surgery will reconstruct them.Dr. Allen Gabriel walks into the room. “Hey, you ready?”“Yeah,” Krista replies. “This is the good surgery.”The 44-year-old Camas mother of two first discovered a lump in her right breast in early 2010. The cancer had already spread to her lymph nodes. Because her form of cancer was aggressive, she had both breasts removed.She and her husband, Mike, were somber and tearful in the moments before that earlier surgery. Their mood this time is almost giddy. They kiss goodbye, and Gabriel assures Mike he’ll call when the surgery is over.“There’s a different feeling to this,” Mike says. “I’m not really worried.”Gabriel began preparing Krista for reconstruction more than a year ago. He worked alongside the general surgeon during her mastectomy. He inserted expanders, which were later pumped full of saline to stretch her skin and muscle and create a pocket for silicone implants. The expanders gave her body a suggestion of the curves that reconstruction would eventually make permanent. But they were uncomfortable rock-hard lumps that strained against skin and scar tissue.That’s why, even after all the preparation, Gabriel spends the first part Krista’s reconstructive surgery carefully cutting away scar tissue.“This is almost like cutting through rock,” he says, working a scalpel through the web built up, in part, by six weeks of radiation treatments. Once Gabriel is satisfied with the pocket he creates on the right side, he moves on to the left, where the skin is more supple. Then he’s able to place the implants.last_img read more

first_imgThree people were injured, one seriously, in a one-vehicle crash on Interstate 205 near Northeast 18th Street and Burton Road early Friday.State troopers said drugs or alcohol were involved, and the driver, still hospitalized Friday night, is suspected of vehicular assault on her two passengers.The crash happened around 2:30 a.m. when a northbound 2004 Chrysler PT Cruiser driven by April L. Delaney, 33, of Vancouver veered to the left, a Washington State Patrol bulletin said.The car went through the median, struck a tree, continued across southbound lanes and hit a concrete barrier on the southbound right shoulder.Delaney was transported by AMR Northwest ambulance to PeaceHealth Southwest Medical Center with scratches and bruises. She was listed in satisfactory condition Friday night, a nursing supervisor said.Also in the car was Mindy A. Saunders, 30, of Portland, who was sent to PeaceHealth with multiple skull fractures. Her presence and condition at the medical center could not be confirmed Friday night.A second passenger, Melvin W. Birgans, 30, also of Portland, went to the medical center with a head laceration, the WSP bulletin said. He was treated and released, a hospital employee said.last_img read more

first_imgOregon will pull the plug on the Columbia River Crossing in March unless its Legislature recommits to the $2.7 billion project, Gov. John Kitzhaber said in a letter sent to lawmakers on Monday.Kitzhaber, a Democrat, said the Oregon Legislature must act on the proposed Interstate 5 Bridge replacement by March 9, the last scheduled day of its 2014 session. If not, Oregon will close the project and begin archiving materials, Kitzhaber said.“Oregon must either decisively move the project to construction or refocus and reprioritize our resources,” Kitzhaber wrote. “A project in limbo is the worst and most expensive outcome for Oregon, and continuing expenditures to sustain work without progress is a waste of money and resources.”Leaders are now chasing an Oregon-led version of the CRC after Washington’s Legislature pulled out last year. Such a plan would replace the I-5 Bridge and extend light rail into Vancouver, but eliminate most freeway work on the Washington side of the river. The project would be financed mainly by toll revenue and federal money, but must first get a green light from the Oregon Legislature.Kitzhaber’s letter isn’t the first time CRC backers have attempted to use deadlines to ratchet up political pressure. Last year, officials repeatedly claimed that the project needed both states’ commitment in 2013 to seize a closing window of opportunity. When that didn’t happen, planners pressed on anyway.last_img read more

first_imgA fire in the attic of a VanMall neighborhood duplex displaced two people Wednesday night.Firefighters responded to 9104 N.E. 54th St. at about 11 p.m. to find a fully involved fire in the attic of the duplex, said Vancouver Fire Department EMS Officer Jay Getsfrid.Crews knocked down the blaze in 20 minutes, but stayed on scene for about three hours to put out hot spots.“(Attic fires) are notoriously difficult to put out,” Getsfrid said. “They’re in a concealed space … and the fire hides up in there in the insulation.”The fire started on the outside of a unit that was unoccupied, but two people who lived in the adjacent unit were displaced, fire officials said.Vancouver Lead Deputy Fire Marshal Chris Drone said that the damage to the structure and contents is an estimated $45,000. The cause is still under investigation.last_img read more

first_imgNEW YORK (AP) — The price of oil plunged again Monday, falling below $50 a barrel for the first time since April 2009 as evidence mounted that the world will be oversupplied with oil this year. Benchmark U.S. oil dipped to $49.77 before closing down $2.65, or 5 percent, to $50.04 a barrel. Brent crude, a global benchmark used to price oil used by many U.S. refineries, sank $3.31, or 5.9 percent, to $53.11. In June of last year, oil traded above $107 a barrel. But rising production outside of OPEC, especially in the U.S., boosted supplies just as weakness in the global economy slowed the growth in oil demand. OPEC’s decision in November to maintain existing production levels accelerated the rout in oil prices. Slower growth in China’s economy, a driver of oil demand in recent years, and a strong dollar, which makes oil more expensive for holders of foreign currencies, have also pressured oil prices.On Monday Citigroup cut its forecast for 2015 global oil prices as a result of high supplies. Citigroup analyst Ed Morse wrote in the report that the first half of this year will bring “a step-up in oversupply, more volatility and turmoil.” Morse reduced his forecast for global crude to an average of $63 a barrel for 2015, down from $80 a barrel.last_img read more

first_imgThe Employee Benefits Awards 2018 entry deadline has been extended to Wednesday 31 January 2018.HR, benefits and reward professionals still have time to enter the annual Employee Benefits Awards, which celebrates best practice and innovation in the industry, as well as showcasing the benefits strategies that have impacted on and made a difference to organisations and employees based in the UK.With 22 different categories to enter across a range of benefits areas, including awards such as best defined contribution (DC) pensions strategy, best mental health strategy, best flexible benefits plan, best benefits to support diversity and inclusion, best benefits to support working carers, best benefits communications, and most motivational benefits, there are plenty of sector-specific areas where organisations can demonstrate how they are supporting and engaging their staff.The awards also recognise the achievements of an individual who has made their mark on the employee benefits industry. Nominations for the Employee Benefits professional of the year award can be sent to eb.editorial@centaurmedia.com. The winners will be announced during a lunch time ceremony at the Employee Benefits Awards and Summer Party on Friday 8 June 2018, at The Pavilion at The Tower of London. This must-attend event gives industry professionals the opportunity to come together to network and celebrate employers’ achievements.Ensure your organisation has a chance to make the final shortlist by taking advantage of the extended deadline to submit your entry by Wednesday 31 January 2018.Read more information and enter the Employee Benefits Awards 2018.last_img read more

first_imgMembers of trade union GMB working as ground handling staff at Heathrow Airport will receive additional annual leave entitlements as part of a pay dispute settlement.Eligible employees working for airport service provider Menzies Aviation at Heathrow Airport will receive one additional day of leave backdated at four points of service: three, six, nine and 12 years. Staff currently on Menzies Aviation contracts will receive the leave allowance they have earned so far on their next anniversary of employment.This agreement concludes a dispute over pay and terms and conditions between Menzies Aviation and GMB. Following talks that began in 2017, GMB members voted 97% in favour of rejecting a pay and conditions offer made to them by the organisation in September 2018; Menzies Aviation brought in the new terms, and attempts were made to reach a resolution via the Advisory, Conciliation and Arbitration Service (ACAS), which, ultimately, were unsuccessful.In February and March 2019, GMB held a consultative ballot among its members that resulted in support for an official vote on industrial action. Following this, an agreement was reached in July 2019.In addition to the supplementary annual leave policy, a working agreement is now in place to review the organisation’s wider benefits provision for staff at Heathrow. This will discuss, among others, elements such as sickness benefits and skill payments, with a view to implementing solutions by 31 January 2020.Trevlyn McLeod, regional organiser at GMB, said: “We are happy that, after so many months, Menzies sat down with us and we were able to resolve some of the issues that are of great concern to our members.“Our members felt that Menzies’ offer devalued the workforce and was an insult to all the staff affected and [it] was agreed despite a 97% rejection. 3.5% and 3% over two years is not ample reward for the daily and duress staff are forced to continually operate under.“We, as a union, represent all the workforce, and what we see as gains for some employees will lead to gains for all employees now and in the future. What we gain today cannot be taken away and should be built upon and enhanced so everybody can reap the benefits.“All our members should be proud of what they have achieved in the last two years.”Menzies Aviation was unavailable for comment at the time of publication.last_img read more

first_imgShortly after his flight arrived at FLL, just before 4 p.m., Ali spoke to the media. “They said that, ‘In order for you to get on the flight, I have to talk to security,’” he said. “I said, ‘What would I have to talk to security for? I mean, why y’all bothering me?’”Ali said that airport employees told him he had to talk to government officials. “They said, “Well, I can’t let you board the flight until you talk to Homeland Security,” he said.“Felt like I was being very harassed, and I felt abused, actually,” Ali added. “I think it has a lot to do with the ban on Muslims and Trump being in office and just this crazy mess.”Wasserman Schultz said she’s worried the government is retaliating against Ali Jr. for his testimony. “This is just, there’s no question that this is religious profiling,” she said. “And also I’m concerned that this is retaliation for his testimony in Washington.Ali said that terrorists are not really Muslims. “I mean, terrorists are not Muslims. Terrorists are not Christians,” he said. “Terrorists really don’t have a belief. To do something wrong, you can’t believe in anything to do something wrong. You can believe in the devil, but you know, all religions are peaceful.”The circumstances surrounding the detainment are not yet clear.Ali is happy that Washington state will sue over the new travel ban in federal account. The old travel ban was blocked after Washington Attorney General Bob Ferguson sued. FORT LAUDERDALE-HOLLYWOOD INTERNATIONAL AIRPORT, FLA. (WSVN) – Muhammad Ali Jr. was detained by the Department of Homeland Security on Friday, weeks after he was detained at Fort Lauderdale-Hollywood International Airport. U.S. Rep. Debbie Wasserman Schultz tweeted out, Friday.Wasserman Schultz’s tweet read, “On way home on DOMESTIC FLIGHT Muhammad Ali Jr. detained AGAIN by @DHSgov. Religiously profiling son of ‘The Greatest’ will not make us safe.”“His record was brought up by the gate agent, the counter agent. Apparently, they said, ‘Well, hold on. I have to call somebody,’” Wasserman Schultz said. On way home on DOMESTIC FLIGHT Muhammad Ali Jr. detained AGAIN by @DHSgov. Religiously profiling son of ‘The Greatest’ will not make us safe pic.twitter.com/KO3IVnRFax— D Wasserman Schultz (@DWStweets) March 10, 2017Ali and his mother traveled to Washington, D.C. to testify about the treatment they received at FLL after they were detained because, they say, they identify as Muslim. On the return flight to Miami, Ali Jr. was stopped again as he was boarding his flight.The TSA released a statement that reads, “Upon arriving at the airline check-in counter, a call was made to confirm Mr. Ali’s identity with TSA officials. When Mr. Ali arrived at the checkpoint, his large jewelry alarmed the checkpoint scanner. He received a targeted pat-down in the area of his jewelry to clear the alarm and was cleared to catch his flight.” center_img “In our view, this new executive order contains many of the same legal weaknesses as the first and reinstates some of the identical policies as the original,” said Ferguson.Trump has insisted it’s not a Muslim ban. The order won’t impact those with visas or American citizens like Ali.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

first_imgNORTHWEST MIAMI-DADE, FLA. (WSVN) – A man died and another was taken to the hospital after, officials said, shots rang out in a Northwest Miami-Dade neighborhood, Saturday afternoon.Investigators said the men were hit near Northwest 143rd Street and 14th Avenue, at around 2:30 p.m.Responding officers found one of the victims dead at the scene. Family members identified him as 32-year-old Christopher Grant.Officials said the other victim was taken to Aventura Hospital by an unknown person.There is no word on what may have sparked the gunfire.If you have any information on this crime, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $3,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

first_img(WSVN) — A woman’s body was found Monday locked in a Walmart bathroom that had an “out of order” sign on the door.Fox 5 reports that employees at the Oklahoma store posted the sign on the door because it was locked and that they assumed the toilet was broken.The woman was seen on surveillance video entering the bathroom on Friday afternoon, according to the Sand Springs Police Department.The shocking discovery was made on Monday when the bathroom was finally unlocked.Police believe the woman may have died from a heart attack. Her name was not released.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

first_imgMIAMI GARDENS, FLA. (WSVN) – An investigation is underway in Miami Gardens where a body was recovered after a vehicle was found nearly submerged in a canal, early Saturday morning.Police identified the victim as 33-year-old Willie Joe Johnson from Miami.According to Miami Gardens Police, officers discovered the vehicle after a resident reported hearing a large splash in the canal at 15th Avenue and Northwest 155th Street at around 3:30 a.m.Shortly after, fire rescue found the body of Johnson floating in the canal. Rescuers attempted to revive him, but Johnson was pronounced dead at Jackson North Medical Center , according to police.7News cameras rolled as the black four-door sedan was towed out of the canal, at around 8 a.m.It remains unknown as to how the car ended up in the canal.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

first_img(WSVN) – An online game that circulated on social media in anticipation to this weekend’s Royal Wedding could have put your personal accounts at risk of being hacked, according to tech experts.The “Royal Name Game” asked social media users to share their royal name – start with the title Lord/Lady, followed by the name of one of your grandparents, the name of your first pet and the street you grew up on.According to Fox 19, the widely shared post could pose a threat to anyone who participated.“If they’re asking you what could be security rated questions like ‘what’s your mother’s maiden name?’ Things that you would get asked that would allow you to perhaps reset a password, login to a system through some alternative approach, they could be taking that information and be attempting to hack into systems with that,” Fox 19 Tech Expert Dave Hatter said.Hatter also warned the public about websites asking for similar information. “They’re not just creating these things just for fun,” he said. “They have some kind of financial incentive otherwise they wouldn’t be wasting their time on it.”If you participated in the “Royal Name Game” it’s advised you change your password and check your privacy settings.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

first_imgMIAMI (WSVN) – Police are investigating the death of a man who was found floating in the Miami River.Miami Police received a call of a body found along the east side of the Miami River near Northwest 22nd Avenue and 14th Street, early Tuesday morning.The body was removed from the river and taken to the Medical Examiner’s Office for identification.Officers said they did not notice any injuries to the body.If you have any information on what might have happened, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $1,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

first_imgNORTHWEST MIAMI-DADE, FLA. (WSVN) – The Miami-Dade Police Department held an event to reduce gun violence by taking guns off the streets.The community event at Gwen Cherry Park in Miami, Saturday, was part of the Computers for Guns exchange program. The guns were bought back by the Miami-Dade Police Department through a federal grant.New laptops, courtesy of Miami-Dade Police Department, were given to individuals who turned in a gun with no questions asked.The event also featured other activities, such as raffles, food and drinks.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

first_imgCOOPER CITY, FLA. (WSVN) – A teacher accused of molesting a student at a Broward County camp is facing more than a dozen new allegations of inappropriate behavior involving minors.Thirty-five-year-old Christopher Falzone returned to court Friday. He was charged with 14 new counts of lewd and lascivious molestation and sexual assault.The suspect is now back behind bars.Several students said Falzone, a math teacher, touched them inappropriately at Renaissance Charter School in Cooper City in 2017.Falzone was arrested last week, accused of doing the same to a young girl at Camp Live Oak, where he was a counselor.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

first_img@DEASTLOUISDiv MEDIA ADVISORY for parents and caregivers. Special Agent in Charge, William Callahan, sent a warning throughout the St. Louis Division cautioning of the dangers of drug-laced treats this Halloween. https://t.co/J5Gf3FoScF pic.twitter.com/x1mG0g6yTR— DEAStLouis (@DEASTLOUISDiv) October 30, 2018“Marijuana-laced or Methamphetamine-laced candies can go undetected, but have harmful effects on our children if ingested,” said Special Agent in Charge William Callahan. “Halloween is a time for kids to be kids and have fun with family and friends. We don’t want anyone falling prey to an avoidable tragedy. Please check your candy closely.”Authorities said parents should check candy for unusual wrappings, colors or smells, along with misspelled labels or food that is unwrapped or unmarked. ST. LOUIS (WSVN) — Federal authorities are warning parents to look for drug-laced candy packaged to look like normal trick-or-treat items.The Drug Enforcement Administration’s St. Louis Division says there has been an increase of seizures of candy laced with marijuana or meth across the country, with packaging that looks almost identical to popular Halloween treats.Last year, the DEA says it found marijuana-laced sweets sold in packages with labels including “Munchy Way,” “Buddahfinger,” “Twixed,” “Rasta Reese’s,” “Keef Kat” and others. “If you come across any suspicious treats that have unusual wrapping or misspelled candy labels give it to your local police department,” Callahan said.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

first_imgThe Act reads: “To prohibit strikes by certain public employees; to provide review from disciplinary action with respect thereto; to provide for the mediation of grievances and the holding of elections; to declare and protect the rights and privileges of public employees; to require certain provisions in collective bargaining agreements; to prescribe means of enforcement and penalties for the violation of the provisions of this act; and to make appropriations.” Official election results will come to City Council for certification on March 26. Facebook0TwitterEmailPrintFriendly分享City of Seward voters have approved a employee relations measure in the unofficial results from Tuesday’s special election. If adopted, Public Employment Relations Act would oversee the organization of public employees in the City of Seward instead of the city council. In the unofficial results released on March 19; 129 voters were in favor, 107 were opposed.center_img In addition to the votes cast on election day, there are 47 absentee in person ballots and 5 questioned ballots to be counted by the Canvass Board on Thursday, March 21, at 1:00 p.m. in Council Chambers. All public is invited to attend. The question put before the voters was: Currently, the Public Employment Relations Act (“the Act”) does not apply to City of Seward employees.  Voting “yes” would repeal the ordinance which exempts the City from the Act.   So a “yes” vote would mean that the Act would apply to City Employees, and a “no” vote would keep the current situation. Seward long ago opted out of the Public Employment Relations Act, which meant the Seward City Council had control over the city’s labor policy, which includes employee organizing activity.last_img read more

first_img2.  Measuring the performance and sustainability (with higher renewal rates) of native campaigns is difficultAs of now, the average renewal rate for brands to buy ads on a site two months after running a campaign is 40 percent.Publishers have found that measuring campaign success with branded content isn’t simply a matter of impressions or clicks. Success doesn’t always come in a standard measurement across campaigns, but there will be metrics and a report card at the end of the flight. It’s important for content providers to get creative when proving their ROI.For example, Nike’s marketing of Colin Kaepernick led to increased store traffic and higher online sales. Barron’s reported that Nike saw a 31-percent increase in sales the week after Kaepernick was announced as the latest face of the company’s long-running “Just Do It” campaign. So yes, sales matter. There are also measures for gauging perception and awareness, before and after a campaign. MediaRadar has learned many companies are using Catalina or iRI for measuring CPG sales in supermarkets to help show the impact of native content. 1.  Few media firms stand out when it comes to native content.MediaRadar CEO, Todd Krizelman, hosted two recent panels discussing native content. In both cases, the speakers agreed they should not differentiate their native advertising offerings by using a lower price. They use other differentiators like audience, brand safety, and creative execution to make their branded content stand out. Using key differentiators beyond price will win more business.Some groups, like Meredith Corp., have uncovered at least one additional element that makes their offering unique. It has developed competency in making its content “shoppable.” For example, inside online recipes, users can find a link to  purchase the ingredients. Publishers should aim to be more innovative like Meredith. Recently, MediaRadar published a trend report about native advertising. Every day, we see custom content weaving its way into just about every form of consumable content. Native continues to be one of the most popular methods in which advertisers can engage with their audiences digitally.Last year, native advertising spend was more than any other form of display advertising and, in the first half of 2018, new advertisers began using native advertising every month (read the full report here).Recently, however, it looks like the market is plateauing. Roughly 11 percent of online advertisers use native advertising formats now, and brands that buy native ads only run them across 10 percent of the total number of sites that they advertise on. Why is this happening?Here are nine fast facts to keep in mind as you sell custom content: 8.  The number of firms receiving RFP’s for native content is decreasing.Recently, MediaRadar met with a dozen media buyers at major agencies. In this room of buyers, there was a refreshing and specific consensus surrounding the number of RFPs being submitted for native content. This group feels that the number of RFPs is not declining, but that the number of firms receiving them is.Many agencies like to work with firms that can offer “One-Stop Shopping” for branded content. They want to work with a publisher who has the capacity to deliver a unified solution across media formats (desktop, mobile, email, experiential, etc.). 3.  Crafting native content takes a lot of time and effort.A great story and design require both time and talent to produce. Neither of these are areas that advertisers and content creators can afford to overlook. The actual process of crafting a native ad or campaign is a costly, multistep process, involving a lot of collaboration and rounds of review, done over a long period of time. 9.  The consolidation of in-house studios seems inevitable.Branded content studios exist within publishing houses to help create native ads, branded content, traditional ad assets, editorial content with a twist, and more. But, with the boom in the number of in-house studios for advertisers to choose from, consolidation seems inevitable.Publishers are bound to pool their creative resources together. In a recent Adweek panel, Chief Revenue Officer (CRO) of BuzzFeed, Lee Brown, predicted that “in the next 12 months, you’re going to see a massive amount of consolidation.” 7.  RFP’s can be really important to a publisher’s native content business.RFP’s are very important to a national consumer publisher’s business. Native advertising has proven not to be an exception, as publishers see up to 95 percent of their content business originates from an RFP. The RFP may originate from the brand or the agency. This may be a surprise, since many have contended that the RFP is dying (here, here, here, and here).Yet, while RFPs remain popular in the national consumer media space, it is felt that they are a poor fit for native advertising. Generally, publishers should respond within 24 to 72 hours from receiving the RFP. Since most branded content projects are quite customized and involved, having just three business days isn’t long enough to come up with a great pitch. 4.  Native advertising has the potential to be too discrete.Audiences don’t want to be disrupted by ads, but they also don’t want to be duped into believing that an advertisement is anything other than what it is. Consumers should only be exposed to online advertisements that are fair, clear, and engaging. To avoid the possibility that native advertising dupes its consumers, know how to spot native advertising. The FTC also generated a Native Advertising Guide, a manual instructing advertisers and publishers on how and when to use certain terminology and obvious labels in its ads to not deceive its viewers. 5.  Custom content is more trustworthy than traditional advertising.According to a Time Inc. study, two in three Gen-Z, Millennials, and Gen-X consumers trust branded content more than traditional advertising. As a more visually inclined generation, Gen-Z is open to engaging with custom content because, compared with traditional ads, it’s more entertaining, thought-provoking, and leaves a lasting impression. 6.  Pitch native content directly to the client, not to their agency.There is often a “much, much better understanding” of what the business needs are when talking directly to a client. It is felt that agencies are time-strapped and less plugged-in when it comes to native advertising. Also, it makes a publisher look good when they take a big idea to the client to make sure it really was heard.Success rates vary by publishing house, however. A national women’s publishing group reports that 60 percent of its business originates from the brand directly. A large regional newspaper shared with MediaRadar that their ratio was closer to 50/50 while a niche travel website and magazine reports that it wins the most business directly from clients (90 percent). Native advertising is still successful, despite its recent plateau. That’s why it’s important for publishers to identify opportunities with native in 2018 like finding more unique ways to produce native ads that will make them stand out from their competition and more.To get an even more in-depth analysis of this native advertising trend, be sure to read MediaRadar’s In-Depth Look Into the Current State of Native Advertising.last_img read more